Kuwabara Payne McKenna Blumberg Architects

ASSIGNMENT

To help raise KPMB’s profile with potential clients and the broader corporate sector. (For over 14 years A&C has assisted KPMB in developing public relations strategies.)


CHALLENGE

A&C was brought in to secure media coverage outside of the Canadian architectural press, where KPMB already had contacts and exposure. Feature articles in the mainstream media were needed to raise the firm’s profile with a larger market. While each of the four equal partners at KPMB work together, they also take on high profile projects individually. In order to present the firm as one entity to the media, A&C needed to develop key messages around each of the partners to highlight his or her respective assets.

SOLUTION

Last year A&C helped KPMB launch a media campaign around the publication of a book on the firm by Birkhauser, a leading international publisher. This involved special events, client engagements, a lecture and media preview.

Silken's ActiveKids Movement

Silken Laumann - Olympic Medalist - has recently founded Silken's ActiveKids Movement (SAM) in response to the growing epidemic of childhood obesity and inactivity sweeping Canada.

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